Every brand story has unique facets to it – that’s what makes it, well, a brand. Yet your story has little value to it unless it conveys differentiation, and unless it resonates with the people to whom you’re imparting it.
The key is finding and connecting the dots that kick started the whole mission or dream in the first place. That’s where the good stuff resides. And that’s when the purity of your brand emerges. And by constantly listening to your audience, you can develop even sharper points that underscore what you’re all about.
People know a good brand story when they hear it. Especially if its authentic and engaging – if it rings true. It will foster an emotional connection and build trust. And this is where the plot thickens, because once those connections are solidified, that’s when customers start buying. And keep buying.
Just be who you are, because that wins.